Privacy Policy

Information Collection and Use

A few sections of this web site contain areas where visitors can provide personally identifiable information to the Vermont Department of Tourism (VDTM). Such information is stored and used to track activity on this web site. VDTM also will use this information to contact you when you request information about Vermont.


VDTM's Website uses cookies (small pieces of information stored by a browser on your computer or mobile phone) for several reasons: to authenticate those using the Stay & Play Directory; to gather statistical information; and to personalize information for visitors on the website using customer preferences as well as a visitor’s location. In this way we can improve our site and our advertisements by recognizing our return visitors and follow what pages they access, as well as to monitor how effective our advertisements are at inspiring you to visit Vermont. VDTM does not correlate that information with individual users, but rather just tracks user patterns in general. VDTM does this in order to study the usefulness of the content to our visitors and to see if the navigational structure is helpful in getting you to the information you seek. If you wish to opt out of cookies that allow us to serve our advertisements while you are in Vermont, and collect aggregate information on arrivals, you may set your browser to reject cookies entirely or request permission from you before accepting each new cookie. You may also remove cookies by clearing your cache or web history in your device settings.

Requests for Travel Packets

Physical mailing addresses (Street or PO Box) entered by visitors requesting our seasonal Travel Packet are provided to VDTM's tourism related partners for follow-up when someone elects to "receive additional planning information" on our request form. A VDTM representative may contact you as part of VDTM's on-going customer service evaluation; or, when you have expressed an interest in a particular service offered by VDTM; or, if you have asked to receive updated information about Vermont in VDTM's monthly enewsletter. A VDTM representative may also contact you via email with announcements regarding new features on this Website or special events that match your interests. All VDTM email marketing campaigns offer an address to opt out of any further communications.

The Stay & Play Directory

The information collected is used to provide our visitors with this service. Information on interests, preferences, etc. is used to assure that they see the information that is relevant and useful to them. Email addresses are collected to confirm the identity of the person registering and to supply password reminders. We may use these addresses to send out updates as new features are added to the itinerary planner or other areas of the site. Mailing may be sent by in partnership with other relevant businesses such as the Vermont Ski Areas to provide relevant information on visiting Vermont.

How We Use Your Information

Generally speaking, we use your information to provide and enhance a positive user experience throughout our website. Some ways we may use your information include but not limited to:

  • to provide, personalize, and improve our website's user experience via enhancements or new products
  • to communicate with you, including to respond to your comments or questions, and to send you updates regarding tourism in Vermont
  • to understand your use of our website to help us improve the customer experience
  • to provide you information, recommendations, and marketing materials about things to do, attractions to see, towns to visit, and places to stay to help you plan your next Vermont vacation
  • for other business purposes such as sending you a Vacation packet upon request

How We Share Your Information

If we share your information, we do so only as described below.

With vendors, marketing partners, and advertising partners
We may provide your information to our contractors and service providers as necessary to enable them to perform certain services for us, including but not limited to:

  • improvement of website-related services and features
  • data analytics to help us determine performance
  • data analysis of user patterns to predict the preferences and attribution of future users
  • maintenance services

One of the third-party services that we use to track your activity on our website is Google Analytics. If you do not want Google Analytics to collect and use information about your use of our website, then you can install an opt-out in your web browser. You also may opt-out from Google Analytics for Display Advertising or the Google Display Network by using Google’s Ads Settings.

Another third-party service we use to track arrivals, from users who were exposed to our advertisements, is Arrivalist. If you do not want Arrivalist to collect and use information related to you being exposed to our advertisements or visiting our website prior to your arrival in Vermont, you may opt out at any time.

Public Access to Information

Please note that all information collected by this web site, and other State of Vermont web sites, is subject to the statutory provisions related to public access to information. See 1 V.S.A. §§ 315-320. You may make a public records request or view the public records database at any time.


The State of Vermont, VDTM, and any of its officers or employees do not warrant the accuracy, reliability, or timeliness of any information published on this web site, do not endorse any products or services linked to or from this web site, and shall not be held liable for any losses caused by reliance upon the accuracy, reliability or timeliness of such information, or losses caused by or related to such products or services. Portions of the information contained in this web site may not be correct or current. Any person or entity that relies on any information obtained from this web site does so at his or her own risk.

Contact Us

If you feel that the terms of this Privacy Statement have not been followed, or have any questions or concerns, please contact VDTM at (802) 828-3237 or by filling out this contact us form.

Changes to Privacy Policy

VDTM reserves the right to change this Privacy Policy at any time.

Version Date: April 30, 2019